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- First get a budget amount you can afford to invest. The budget must include not only the printing cost, but the mailing cost of your program. If you are not going to mail, you must come up with a distribution plan. TAC can help you with this.
- Decide ... Who do you want to mail to? Present customers, certain geographical locations or income levels.
- If you need to secure a mail list, TAC can provide that service. The cost is on a per name basis.
- Next is your message or offer. Don’t crowd the issue. Less is better than too much. Ugly is sometimes better than pretty - TAC and you will decide that together. But most importantly if you want people to react, it must be an offer that will make them pick up the phone. Remember, you are filling a need or creating a need. Once you have them as a customer, they become a profit center for as long as you can keep them as a customer. It’s not just their first transaction with you.
- The design of your card can come from some of our stock formats or something totally unique to you. TAC will need photographs of your service or product. Company colors, logos, possible endorsements and your message, offer or coupon.
- Then TAC will provide a proof of the finished design. Any changes will most likely already be done with preliminary proofs, but this will be your last chance to alter anything.
- Next, TAC will print your card or mailer on high quality glossy paper, full color both sides. The printing will be of the highest quality.
- TAC will then print your addresses on the mailers and deliver them to the post office. If you choose distribution, TAC will deliver them to the location you wish.
- Next the ball is in your hands. You’ll need to track your program by asking callers and customers where they heard about your offer.
Following
up
by
you
or
someone
in
your
office
greatly
increases
the
effect
of a
mailing.
So
don’t
be
afraid
to
pick
up
the
phone
to
follow
up
on
your
offer.
A
high
impact
marketing
campaign
comes
from
creativity
and
strategy,
not
limitless
resources.
Optimize
your
marketing
budget
by
trading
the
dollars
you
invest
in a
one-time
advertising
blitz
or a
flash-enabled
website
for
consistent
messaging
and
watch
your
sales
grow.
Concentrate
on a
niche
market.
You
can
focus
your
marketing
material
much
more
if
you
target
it
to a
smaller
market
versus
a
diverse
group
of
prospects.
Rather
than
wasting
dollars
by
placing
your
message
in
mass
publications,
utilize
your
internal
data
base
or
an
outside
list
source
and
send
highly
focused
offers
by
direct
mail.
Plan
your
printing.
Involve
TAC
in
the
design
of
your
printed
pieces
at
the
beginning.
We
can
recommend
papers,
inks,
sizes
and
layouts
that
will
save
you
money.
Get
the
most
out
of
your
postage.
New
postage
rates
have
recently
gone
up,
consider
both
weight
and
size.
Using
these
new
parameters,
TAC
can
advise
you
of
mailings
that
will
minimize
your
postage
expense
while
maximizing
the
return
on
investment.
Consider
postcards.
Some
studies
estimate
postcard
readership
at
close
to
100%,
especially
if
your
design
is
eye-catching
and
your
message
is
brief.
Ask
TAC
for
assistance
in
creating
a
low-cost
postcard
that
meets
postal
service
specifications
for
reduced
postage.
Staying
in
front
of
your
target
audience
does
not
need
to
be
expensive.
Be
the
expert.
When
prospective
clients
are
in
need
of
your
product
or
service,
you
will
have
instant
credibility
if
they
have
seen
your
name
in
print.
Endorsements
are
one
of
the
best
selling
points,
i.e.
articles
from
magazines,
newspapers
and
journals
or
rewards
given
to
your
company.
Invest
time
in
networking.
Pass
out
business
cards
and
brochures
to
boost
awareness
among
your
potential
clients.
Partner
with
non-competing
companies
and
pool
your
marketing
dollars.
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